Podcasts

A podcast uses the power of audio to communicate your message directly to your audience by injecting personality, experience and passion into the message. This message can be downloaded from your website to MP3 players and can be absorbed by your cusomer anytime, anywhere.

Customer Case Study: Oriel Securities

Oriel Securities, a leading UK stockbroker wanted to transform their printed research documents into an informative and entertaining audio-visual programme which can be accessed by their customers anytime and anywhere.

Spoken has produced and published an audio programme with graphics which is available to Oriel’s customer base on demand from the internet or as a downloadable audio or audio-visual file. The podcast was also pre-loaded onto an Oriel branded MP4 Player and sent out to 100 of Oriel’s clients.

Spoken employed a professional financial journalist and broadcaster to interview the research analysts who write the documents. Spoken’s research has shown that the key to a successful podcast relies on the quality of the narration. Many corporate podcasts that are available now are dry, unimaginative and lack entertainment. Spoken believe that using a professional production and broadcasting company is the key to creating an entertaining and educational audio programme that the audience will listen to.

This podcast was produced for demonstration purposes only. Opinions expressed during this podcast do not constitute investment advice.